Iron & Alder

Google SEO

Show up when someone nearby searches for what you do.

Most customers still start with a Google search and call one of the first few businesses they see. Google SEO is the work of being one of them: the site, the Google profile, the pages, the reviews and the listings, done every month and tracked every week.

What's included

Nine things.

  1. 01

    Site health

    Broken links, slow pages, missing titles, pages Google can't find. We check all of it and fix what we can reach. If something needs a developer, you get a written list to hand them.

  2. 02

    Your details, consistent everywhere

    Name, address, phone and hours, spelled the same way on your site, your Google profile and every directory that lists you. Mismatches are one of the most common reasons a business is held back in local results.

  3. 03

    Google Business Profile, properly filled out

    Services, areas, photos, hours, description, categories and regular posts. This profile is what shows in the map results, and most businesses leave half of it empty.

  4. 04

    Service pages, cost pages and question pages

    One page for each thing you do, a page on what it costs and what changes the price, and a questions page, written the way a customer would ask and carrying real numbers from your own jobs. Two go live each month, and you read and correct every one before it does.

  5. 05

    Schema markup

    A short block of code on every page that tells Google the facts about the business, the service and the area in a format it reads directly. It helps Google understand you; it isn't a trick, and we don't claim it does more than that.

  6. 06

    A review system

    The request message, the follow-up and the reply, all written for you. Reviews are one of the strongest signals in local search, and the businesses that ask consistently get them.

  7. 07

    Listings, links and mentions

    The directories, trade associations and local sites that matter in your industry and your area, with your details correct in each one, done once and checked every quarter. Then the links and mentions: the local lists that name your competitors, and one piece of content worth linking to.

  8. 08

    Weekly position tracking across your area

    Every Monday we record where you show up on the map for the searches we agreed on, from five or six points across your service area, not just from your office, and who is above you at each one. You see the week-by-week movement, up or down.

  9. 09

    A monthly report

    What was done, with dates. What moved. What's next. Written so you can read it in five minutes without a call.

The first month

Baseline first, then the foundations.

In the first two weeks you get the audit in writing: where you rank today for the searches that matter, what is wrong with the site, and what is missing from your Google profile. Nothing gets changed until you have seen it.

The rest of month one goes on the foundations, in the order that matters most: filling out the Google profile, starting the review system, cleaning up your listings so your details match everywhere, and fixing the site problems. Pages start in month two, once there is something solid to build on, and links and mentions in month three.

You'll need to give us access to the website, Google Search Console, Google Analytics and the Google Business Profile. We send a checklist of exactly what to share and how.

Add on

AI Visibility

The AI tools draw on the same site, profile, reviews and listings that Google does, so this work is the foundation for being named by them too. AI Visibility adds the AI-specific work on top: the baseline, pages written to be quoted, a short video a quarter, mentions in the sources the tools read, and weekly tracking of whether each one names you. Added on, the total is $1,000 a month, with one report covering both.

What AI Visibility includes

See where you rank today.

On a 30-minute call we'll run your three most important searches live and show you what we see.

Book a call