Iron & Alder

AI Visibility

Be the name the AI gives when someone asks who to call.

A growing share of people type “who should I call for a retaining wall in Monroe” into ChatGPT, Gemini, Perplexity or Google's AI instead of scrolling results. The tool names three or four businesses. AI Visibility is the work of being one of them.

How the tools decide

AI tools don't know you. They read about you.

When someone asks an AI who to call, it reads what is out there: your website, your Google Business Profile, your reviews, the directories and trade associations that list you, and anything written about you. Then it picks the businesses it can describe with confidence.

If your site is thin, your profile is half empty, or your details differ from one listing to the next, the tool skips you and names a competitor it can describe. The fix is the same work that makes a business clear to a person: say what you do, where, for whom, and make sure every source agrees.

Nobody can guarantee what an AI says. What we can do is give it every reason to say your name, and show you each week whether it does.

What's included

Six things.

  1. 01

    An AI baseline

    We ask ChatGPT, Gemini, Perplexity and Google's AI the questions your customers ask, logged out so nothing is personalized, each question several times because the answers change, and record who they name, what they say about you and which sites they read to decide. Then tracked weekly.

  2. 02

    Question-and-answer pages

    AI tools answer questions, so your site needs to answer them first. Pages built around the real questions customers ask, with the answer in the first two sentences, real numbers from your own jobs, and sections that make sense quoted on their own. Plus a questions page that states plainly what is true about your business, so the tools don't fill the gaps with guesses.

  3. 03

    Mentions in the sources AI tools read

    The tools name businesses they see mentioned in more than one place: the "best in town" lists, local news, trade directories, forums and your reviews. We find the lists that name your competitors and not you, and work on getting you into them.

  4. 04

    A short video every quarter

    A 60-to-90-second clip you record on your phone with our script, saying what you do and where. We title it as the question a customer would ask, write the description, and publish it on your own YouTube channel. Videos are among the sources AI tools cite most.

  5. 05

    Weekly AI-mention tracking

    Every Monday we re-run a share of the questions and record whether you were named, whether you were linked, and how you were described. Reported monthly as how often each AI names you, next to the two or three competitors you care about.

  6. 06

    A monthly report

    What was done, with dates. How often each AI named you, in its own words. Which sites it read. What's next. Written plainly, and honest about what can't be measured.

Built on

Google SEO

Most of what gets a business named by an AI is the same work that gets it ranked on Google: a filled-out profile, real reviews, pages with real facts on them, details that match everywhere. So AI Visibility is sold as an add-on to Google SEO, not on its own. Google SEO is $600 a month; with AI Visibility added it is $1,000, with one report covering both.

What Google SEO includes

Find out what the AI tools say about you right now.

On a 30-minute call we'll ask ChatGPT and Google's AI your customers' questions live and show you who they name.

Book a call