Search and AI visibility for owner-run businesses
When a customer asks Google or an AI who to call, it's you.
Iron & Alder does the work that gets a business found: the website, the Google profile, the pages, the reviews and the listings. Tracked every week, reported every month, in words you don't need a marketing degree to read.
Google SEO
Show up when someone nearby searches for what you do.
Most customers still start with a Google search and call one of the first few businesses they see. Google SEO is the work of being one of them.
What Google SEO includesAI Visibility
Be the name the AI gives when someone asks who to call.
A growing share of people ask ChatGPT, Gemini, Perplexity or Google's AI instead of scrolling results. Those tools name a handful of businesses. AI Visibility is the work of being on that list.
What AI Visibility includesWhat you get every month
Eight things, done in order.
The Google parts are in every plan. The parts about what the AI tools say come with the AI Visibility add-on.
- 01
A baseline, in writing
Where you rank, what ChatGPT, Gemini, Perplexity and Google's AI say when asked who to call, and what is wrong with your site and Google profile. In writing, within two weeks.
- 02
Foundations fixed
Site health, your details consistent everywhere they appear, and a Google Business Profile that is actually filled out. Month one.
- 03
Pages that answer the questions customers ask
One per service, one on what things cost, and a questions page, with real numbers from your own jobs. Two a month, each read and corrected by you first.
- 04
Schema markup on every page
A short block of code that gives Google the facts about your business in a format it reads directly.
- 05
A review system with the messages written
The request, the follow-up and the reply, written for you, so asking becomes a habit.
- 06
Listings, links and mentions that count
Your details correct in the directories and lists Google and AI tools read, and work on getting you named where your competitors already are.
- 07
Weekly tracking
Every Monday: where you show on the map across your area, and whether the AI tools name you. Recorded, so you can see the numbers move, or not.
- 08
A monthly report in plain English
What was done, with dates. What moved. What is next. Good month or bad, the same report.
What we promise
The work and the numbers. Never a ranking.
Nobody controls Google, and nobody controls what an AI says. Any agency that promises you a position or a number of leads is guessing with your money. You can't control the algorithm, but you can build your own authority, and that is the work.
What we promise is the work: the audit in writing within two weeks, foundations fixed in month one, two pages live each month from month two that you have read and corrected, schema on every page, tracking every week and a plain-English report every month, with every action listed and dated.
Businesses that do all of this consistently almost always move within three to six months, and you see the numbers every week along the way. If a month goes by where the agreed work wasn't done, you can leave with 30 days' notice.
Who it's for
Businesses where the owner still makes the call.
Our customers run businesses of roughly 2 to 50 people, in any trade or industry, anywhere in the United States. Their customers find them by searching, so being found is money, directly.
Most have either never done this work or paid someone and saw nothing for it. They can afford a monthly fee if it brings in jobs, and they want to see proof before they trust it. That is what the weekly tracking is for.
Launch pricing is $600 a month for Google SEO, or $1,000 with AI Visibility added. Full pricing.
How we work
Three rules, written into the agreement.
Nothing goes live until you have read it. Every page is written from your own jobs and your own numbers, and you correct it before anyone else sees it. Nothing automated ever speaks as you.
Every action we take is listed with a date, in a report you get every month whether the month was good or bad. You can see what was done and what it changed, and you never have to ask.
The work is yours once it is paid for. The pages, the Google profile and the Analytics account stay with you if you leave. More about how we work
Find out what Google and the AI tools say about you today.
A 30-minute call. We'll run your three most important searches live and tell you what we see, whether or not you hire us.